A Brand Manager's Guide to Esports

The stadium of the future has no parking lot. It has a server.This book is the first comprehensive guide to esports advertising and sponsorshipwritten for the brand manager who needs to understand the business, not thegame. Dan Kost draws on more than four decades of sports media and marketingexperience to map the esports ecosystem from tournament structures andstreaming platforms to creator partnerships, in-game activations, and thecollegiate esports pipeline transforming high school and university athletics.Whether you manage a national consumer brand, a regional franchise, or agovernment recruitment program, this book gives you the strategic framework toenter esports with confidence and the operational playbook to stay thereprofitably. Read more